Cristina NualART

Tag: Graffiti

High culture art marketing in low culture spaces

Those of you in London some weeks ago may have noticed these adverts in the Southbank space were graffiti and skateboarding interrupt the train of high culture spaces like the National Theatre, Tate Modern, Hayward gallery, et al. Yes, it is contemporary auction house Phillips de Pury (in alliance with Saatchi gallery, of course) putting up posters on pseudo-derelict youth hang out places.
PhillipsDePury_photocnualart

I’m sure it gives kudos more effectively than advertising the village fair’s home-made flapjacks in Tatler… However, seeing as Saatchi was also behind the advertising campaign, I didn’t think hi-art branding would continue to invade our plebeian realms. But I was stunned this week to see a red bus go past me, well in the outskirts of London, with a large side-panel paid for by Gagosian gallery, to get crowds (is that what they want?) flocking to their current Picasso exhibition. I was so confounded by the sight, that I couldn’t even pull out my camera and take a photo of it. If you missed the bus, you’ll just have to take my word for it. If you do see it, snap a photo and let me know!

I didn’t think ads on red buses were anything other than for breakfast cereals, second rate Hollywood films and yet another mobile phone. In our hyper-saturated world of force-fed culture consumerism, I will, however, praise this ad:
EqualPay_photocnualart

 

Banksy / Exit through the Gift Shop

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I was one of the 300.000 people that, last summer, went to the west of England, to queue for 4 and a half hours (which was the average waiting time every single day) to see the Bristol City Museum’s Banksy exhibition. Long drive, long queue, but it was worth every minute (and I’m not good at idle time-wasting, so enough said).

The queuing was one of those situations where people let their solidarity out, to help their neighbours with shopping, food-sharing, newspaper swapping, toilet-break space minding, etc. A lovely communal spirit overtakes the crowd, united in its goal of sharing the rare art experience. I met a skint student who’d come down all the way from Leeds, and planned to return there later in the day – can you get 25 hours in one day? There was a couple who had come all the way from South Africa just to see the exhibition, but they were quite happy to add in a few days to their trip for a holiday in England. Such a fan club! An invisible and unknown artist with the pulling power of a rock legend, don’t you love the times we live in?

Banksystudio_photocnualart The show was excellent, with playful winks all over the place. I couldn’t stop smiling and going: ‘oh, wow!’ Starting with a wild garden party, rocking policemen and all,  the exhibition covered the working methods of stencilling (other artist always want to know about techniques), the range of artworks Banksy is proficient in, and the full-range of backdrop contexts. Brilliant!

It’s hard to tell what is myth and what not, in this uber-legendary mystery. However, I trust the museum staff that admitted that they hadn’t met Banksy, because the whole hanging had been done in secret. I even believe, as they told me, that Banksy had added interventions throughout the museum several times after the show had opened. All, of course, surrounded by the utmost secrecy and puzzlement. Did Banksy have the keys? I mean, how did he get in? It was a Banksy show, it had to be vandal-proof!

Maybe some of the myths will be dispelled when I see ‘Exit through the Gift Shop’, the documentary film opening this weekend.

In the meantime, here is another sample of the humour, the techniques and the ideas of subversion of the artworld that Bristol Museum had to offer in abundance:

BanksyWater_photocnualart

Banksy_Bristol_photocnualart

BanksyMoney_photocnualart

 

Unless otherwise specified, text and images © 2012 Cristina Nualart